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About Us

Our performance solutions are based on a simple formula:
Sound Processes + Effective Employee Performance = Higher Corporate Results

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The Graytrout Group, Inc. is a Dahlonega, GA, USA based performance management consulting firm. Created in 1989 by seasoned corporate executives, the name came from combining the last names of two partners. Our passion is helping companies achieve higher sales revenues, gross profits and bottom line profits through the use of practical, yet effective relationship management solutions.

Our client base includes world-class companies in two distinctly different groups: General Industry and Financial Services Industry. These groups represent a range of clients in industry segments involved in satellite communication, polymers and colleges and universities, to bank holding companies, credit unions, and state banking associations.

Areas of Expertise

We provide consulting, design, development and facilitation of performance solutions needed to support the following client business functions:
  • Sales /account acquisition and relationship management
  • Purchasing /supply chain and supplier relationship management
  • Executive management consulting /services including performance management, strategic planning, surveys and studies, special meetings and events

Senior Management Bios

Experience, flexibility and integrity are required traits for all our partners. Our senior partners have hands-on experience in sales and marketing, supply chain management, and general management, actually having done what they consult, advise and teach. We are business people with real world experience. Below is a brief description of our senior partners.

Betty J. Trout
President & CEO
  Sam R. Johnson
Managing Partner

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